Consumer Reports Survey Shows Natural Food Isn't Always Natural

A new survey by Consumer Reports found products labeled "natural" at the grocery store could be misleading.

The group says 73% of shoppers surveyed buy food labeled "natural" because most believe the labels mean more than it does. However, the term "natural" may contain artificial or genetically modified ingredients unlike organic foods.

Consumer Reports is asking the FDA to require higher standards for natural foods or drop the word natural on labels all together.